This book accompanies a Florentine exhibition with the same title and makes an artistic and cultural contribution to the crucial issue of sustainability, seen as development that meets the needs of the present without compromising the options of future generations to provide for their own needs. The views are expressed via the languages of fashion, art and materials. Artists and fashion designers present their proposals on how to return to a more thinking relationship with nature, primarily with the use of technology, organic materials and creative recycling.
Material is the fil rouge of a narration that begins with the research into materials conducted by Salvatore Ferragamo in the 1920s, from hemp to cellophane and fish skin, before moving on to more prized materials which at the end of their lives are turned into quality products. It is a concrete portrayal of the concept of the circular economy. The reflection continues with artists who have revived age-old craft techniques to become protagonists of the art of recycling and the return of manual traditions, fundamental aspects of a sustainable philosophy. It continues with materials that create interconnections, art offering the means to relate to diverse cultural spheres and smart technologies that, via experimentation, become the key to renewal.
The book then finally comes to an unavoidable return to nature, seen as a virtuous rediscovery of natural fibres.
€ 40,00