Italian food design is all about designing food products. The book takes a look at the products which have entered the characteristically complex system of design, from the original idea to production, communication and consumption.
About 80 well-known Italian food products have been chosen and placed in broad historical contexts. The book tells the story of all the design phases of each product – from the initial conception of the idea to its shape, packaging, communication and advertising – without losing sight of the role of the companies involved or their impact on consumption and on people’s personal habits. The broad selection includes such products as pasta, tinned tomatoes, panettone, gianduiotti, Baci Perugina and Nutella.