What unites more than ten-year artistic output in the name of self-denial with fifteen international and eccentric witnesses, guest star of an off-key concert? Artists and designers (Jennifer Rubell, Gavin Turk, Alessandro Guerriero, Massimo Mazzone), fashion critics (Antonio Mancinelli), writers, sociologists, anthropologists, architects (Fulvio Abbate, Alberto Abruzzese, Giorgio de Finis, Francesco Proto), advertisers (Alfredo Accatino), art critics (Gianluca Marziani, Adonay Bermudez, Josè Falconi) and even a starred chef (Mario Batali) and an illusionist magician (Raul Cremona)? The “game” of a non-book, a hybrid between a monograph and a choral work; a sort of “artist’s book” (complete with limited series) that, simulating a narrative, distributes the recurrent and interchangeable themes of Mauro Cuppone’s creative work in three stages: death (metaphor of our contemporaneity), magic (spectacularity and wonder in story-telling) and self-referentiality (the “deadly disease” of today, in particular of self-styled art); A “circular narrative” that can begin and end at any point.