This complete collection of the photographic ad campaigns by Toscani for United Colors of Benetton: extraordinary images that have deeply marked the history of communications over the last few decades.
No part of everyday life has escaped the desecrating gaze Toscani: his images for United Colors of Benetton address sex, life and death, any subject considered “taboo”, exposing the contradictions and cruelties of society. The reaction to his photographs is instinctive, violent, radical; critical interpretation, acceptance or rejection, come later. But Toscani has already achieved his aim: an unexpected, otherwise unspeakable truth. This book is a complete collection of the photographic ad campaigns by Toscani for United Colors of Benetton: a series of extraordinary images, in open contrast with the process of cultural standardization now in progress, that have deeply marked the history of communications over the last few decades.