A vast international overview for easy reference thanks to the structure in clear sections. These are the main characteristics of this book on posters from the 20th Century series.
Advertising has emerged as one of the most autonomous and interesting forms of visual art of the 20th century. After the early works in the late 1800s, the advertising poster went through radical technical, graphic and figurative evolution starting in the early years of the 20th century, in step with the rapid pace of history, often interpreting the needs of communication, variations in taste, the integration of words and images better than any other form of expression. Thanks to thorough documentary research and a lively tone, this new title in the “20th Century” series offers readers an explosive “archive” of the artistic and social situations of different nations, in a fascinating cutaway view of the 1900s. Especially in the more recent works, advertising posters are mirrors in which we can see the reflection of the strongest, most direct image of a “way we were” that will not fail to bring a smile. The volume is divided into sections on commercial communication, political and military propaganda, publicity for films and entertainment, tourism. As in the rest of this series, the book concludes with biographies of the leading personalities in the field.