The best of Fabrica, Benetton's creative centre. This is a cult book thanks to its compelling contents, its innovative graphics and original packaging.
Founded in 1994, Fabrica is an experimental creative centre that, over the years, has brought together artists, graphic artists, designers, video artists and musicians and contributed towards launching new talent. During the last ten years it has devised projects, ideas, events and experiments whose hallmark has always been a great communicative and media potential. Thus Fabrica’s fame has spread far beyond Italy and it has achieved wide international renown even as far as the United States and Japan. This book that has come out to celebrate its tenth anniversary collects together the very best of Fabrica’s creative output with a selection of images that express contemporary life in a language that is unique and unmistakable throughout the world. The accompanying Dvd includes videos and backstages.